The customer journey doesn’t end with the sale
The fact that the customer journey goes beyond the car purchase itself is often forgotten and rarely acted upon. But naturally, the years between the purchase of one car and the next is paved with sales opportunities. A long-term service agreement tailored to the car buyer’s need is the most valuable add-on sale you can make. It forms a bond between you and the customer ensuring you years of turnover, a constant accumulated revenue and next to zero added administration. Read more about OMNICAR service agreement manager here.
Treating a customer beyond his or her expectation is a great way to win their trust and build a lifelong loyalty. Marketing Automation, integrated by API, with CRM support systems, deliver personalised updates. And you will have the benefit of collecting the data you need to know exactly when to start selling your customer a new car.