The booming IT company OmniCar presents its new partnership with Kevin Magnussen, who will, among other things, help the company to realise its global ambitions.
Kevin Magnussen has rapidly proven himself to be one of the world’s best racing drivers, and OMNICAR is very proud to be his new sponsor, explains CEO of OMNICAR Holding AB, Claus T. Hansen.
“Formula One is a fantastic platform to strengthen our brand among both our customers and our partners. There is enormous interest in motorsport across car dealerships and repair shops, and Formula One is by far the most popular. Kevin also brings a touch of charm and humour, and we like that,” says Claus T Hansen.
The collaboration will begin today 26 February, and for Claus T. Hansen, it represents a completely natural step for OMNICAR.
“Kevin Magnussen is a perfect match for OMNICAR and the values that guide us in our work. He is focused, talented and driven by passion. He has already demonstrated that he has what it takes to come out on top, and we are proud that OMNICAR can help contribute toward his further development.”
Formula One attracts more than 400 million viewers worldwide and is shown in more than 150 countries.
The partnership comes at the heels of a successful 2017, where OMNICAR beat its own targets and budgets, and at a time when the company is setting course for the world.
“Our ambition is for OMNICAR to become a global software provider within the next few years. We are already well on our way, and with this sponsorship deal, we hope to reach our global target group and to improve our communications together with Kevin Magnussen,” says Claus T. Hansen.
“OMNICAR is an exciting company with global ambitions. I understand better than anyone how important it is to get your car properly serviced, and so I think it’s great that OMNICAR has developed a solution that makes it easier for car dealers to establish service agreements with their customers. In my view, there is absolutely no doubt that those car dealers and repair shops which offer their customers a greater range of more personalised services are the ones that win out in the long run,” says Kevin Magnussen.
OMNICAR is the developer behind a unique software solution by the name of SAM (Service Agreement Manager) for car dealers and repair shops. SAM is a digital tool that is designed to automatically manage future sales and service agreements. SAM encompasses a range of selfservice features that help dealers to manage and sell considerably more service agreements than before.
For further information, please contact Morten Huse EikremJeppesen,
PressConnect, on +45 53 85 07 70